The dust of Will Smith’s Oscar slap is still not cleared. As The New York Times reports, the highly publicized brawl between “King Richard” Best Actor winner and comedian Chris Rock has ignited an internal debate at Apple as executives continue to scold Smith in anticipation of Smith’s next awards season. The delay in release has reconsidered: His upcoming Civil War drama, “Emancipation,” for which the studio paid a staggering $120 million to acquire in 2020.
Although Apple extended the film’s release to 2023 after Smith’s public fallout in May, three people associated with the film who spoke anonymously with The Times said that Apple employees had opened the window of eligibility for the award. Within has discussed releasing “Mukti” by the end of this year. think thought. But such a move naturally raises the question: What will that release and subsequent awards campaign look like?
Following the slap, Smith has revoked his membership to the Academy of Motion Picture Arts and Sciences, and is banned from participating in all Academy-related events, including the Oscars, for the next 10 years.
Of course, Smith isn’t the only talent attached to film who might deserve to be recognized for his work — and in fact, he’ll still be eligible for an acting nomination at the awards. “Emancipation” “Training Day” director Antoine Fuqua and screener William N. Comes from collage. It tells the true story of the escape of a runaway slave named Peter (Smith) after nearly being put to death. A harsh journey north through the swamps of Louisiana eventually leads him to join the Union Army.
But even so, that doesn’t mean a campaign won’t necessarily focus on Smith’s return after slapping The Rock. As former co-CEO of Fox Searchlight Stephen Gilula told The Times: “regardless of the quality of the film, all the press, all the critics, all the feature writers, all the award forecasters are going to see it. And Talking of Thappad. There is a high risk that the film will not be judged on its pure merit. It puts it in a very volatile context.”
Stephen Galloway, dean of Chapman University’s Dodge College of Film and Media Arts and former executive editor of The Hollywood Reporter, said it was a lose-lose situation for Apple.
“If they withhold the film, does it tarnish Apple’s reputation? If they release it, does it tarnish their reputation?” He posed. “Hollywood likes a win-win situation. It’s a lose-lose.”
However, The Times also reports that unidentified Apple employees have confirmed that a test screening of “Emancipation” from Chicago earlier this year garnered overwhelmingly positive feedback, “particularly for Mr. ,” the Times wrote, “which of the people called ‘Volcanoes’. Audience members, during their reaction after the screening, said they were not impressed by Mr. Smith’s recent public behavior.
After becoming the first streamer to win an Academy Award for Best Picture with “CODA,” all eyes are on Apple and “Liberation” to see how the studio maneuvers into the upcoming awards season.