Got a Streaming Device? You Need to Change These Settings ASAP

People stream content on their TV all the time It is one of the best ways for the whole family to watch their favorite shows and movies streaming servicessuch as Netflix, Hulu And hbo max, but streaming device From year, google chromecast, heroine And Apple There is one downside: their software platforms are often tracking what you see Behind the scenes.

every major smart TV The streaming platform captures your viewing data. Manufacturers of software and hardware — from your new streaming stick to your TV — use that data to “improve” the products and services they offer, for example, show recommendations and what you see. By preparing the on-going advertisements. While it’s potentially frustrating, ads help keep the price down when you buy a new one. streaming stick,

While we’ve covered before privacy settings for tv Myself, for this story we checked out all the latest software on streaming devices from Amazon, Roku, Google, and Apple.

Here’s what we found on our respective new streaming players and what you can do about it.

Device usage data preferences set to On

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amazon fire tv stick

Amazon told CNET that it collects limited information about customers’ use of third-party apps on the Fire TV. “We collect data on the frequency and duration of use of apps on Fire TV (ie, when a customer opens or closes an app), which helps with service and device improvements. We do not collect information about That’s what customers watch in third-party apps on Fire TV.”

Amazon’s privacy policy states that your Amazon device “collects data about your use of the device and its features, such as your navigation of the home screen. [and] Selecting device settings (such as device language, display size, Wi-Fi and Bluetooth options).”

Here’s how you limit the amount of data the Fire TV can collect. All settings can be found by going to AdjustmentThen Like, Then Privacy settings,

  • to select device usage data and turn off this setting.
  • go to gather app usage data and turn off this setting.
  • to select interest-based advertising and turn off this setting.

Now, your Amazon Fire TV device will not be able to track your data for marketing purposes or see the frequency and duration of your use of downloaded apps. It won’t even give you targeted ads, but it will still have ads. See Amazon’s Privacy Settings FAQ for more information.

Chromecast privacy settings with Usage and Diagnostics set to On

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Google Chromecast with Google TV

Google has a privacy policy in the company’s products, which details data collected to sell ads or recommend other content, such as YouTube videos.

The data collected includes the words you search for, the videos you watch, visuals and interactions with content and ads, sound and audio information when you use the audio features, purchase activity, the people you interact with communicate or share content, activity on third-party sites and apps that use our Services.

Google says that the Google Chromecast as a platform does not ACR or monitor what specific content users are watching.

Here’s how to control data on Google Chromecast with Google TV.

  • go towards Adjustment and scroll down to the section labeled privacy, There you can access settings for location, usage and diagnostics and ads. There are also sections for account settings that feature Google Assistant as well as payments and purchases. Lastly, the section has App Settings where you can control app permissions, special app access, and security and restrictions.
  • Click use and diagnostics And make sure the tab is closed. This means that you are no longer sending diagnostic information to Google.
  • Click advertisementAnd Opt out of ad personalizationTo prevent apps from using your ID to create personalized advertising profiles.
  • To manage other data Google has on you, such as YouTube and search history and web and activity data, go to
Roku Privacy Settings with Ads Selected

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Roku’s privacy policy states that the company will “collect your search history, search results, audio information when you use voice-enabled features, the channels you access (usage statistics such as which channels you use). access, the time you use them and how long you spend viewing them), interacting with content and ads, and settings and preferences.”

Roku says it shares data with advertisers “which includes ads you see within Roku’s channels and third-party channels, as well as ads you see on your Roku TV’s antenna and connected devices.” Let’s see through the device.”

Here’s what you need to do to limit or disable certain tracking.

  • From the main Roku menu, open Adjustment and head to privacy,
  • For advertisingmake sure the box limit ad tracking has been checked. This prevents Roku from sharing data from streaming channels for the purpose of personalizing ads and measurement. Roku will tell channel providers that you prefer not to have personalized ads, but according to Roku, it’s up to the providers whether they respect your choice. Similarly, “Limit Ad Tracking” will not prevent individual channels, such as Hulu or Netflix, from collecting your data on your use or passing that information to other parties.
  • For those Roku devices that come with an embedded microphone in the remote, you can go to microphone and then channel microphone access To choose how a channel accesses the microphone. You can set them to Never Allow Access, Never Allow Access to them or pop up a prompt asking for permission to access the microphone. With the Channel Permissions button, you can manage the permissions for each individual channel.
Apple TV privacy setting Share with Apple TV Analytics is set to Off

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Apple TV

Apple’s privacy policy states that the company primarily collects information from your Apple ID so that you can seamlessly pick up where you left off on other devices. The information it tracks includes “what content you’re playing, when you played it, the device you played it from and where in the content you paused or stopped watching. We’re on Apple TV.” Also collect a detailed history of all playback activity for channels and Apple TV Plus.”

It also states that the company shares certain information with partners that “work with Apple to provide our products and services, help customers market Apple and appear in the App Store and Apple News and Stock.” To sell advertising on behalf of Apple.”

But unlike the others on this list, Apple always asks if you want individual apps to track your usage the first time you use them. You can prevent each app from seeing your data by clicking No every time it pops up.

And Apple has a few more privacy settings you can change. Here’s how to find them:

First, you have to find and click on setting icon, Beat general tabthen scroll down privacy, The Privacy menu includes Location Services, Tracking, Photos, Bluetooth, HomeKit, Media, and Apple Music, as well as Apple TV users.

  • click on to keep track and make sure Ask apps to track Is Feather,
  • go back to privacy Menu. You will see a separate section named Analytics and Improvements,
  • Change Share Apple TV Analytics To off,
  • Change Improve Siri and Dictation To off,

You’ve now limited Apple from tracking your analytics and using your data to improve Siri or Dictation.

Correction, July 15: An earlier version of this story incorrectly stated that these streaming devices track what you watch with automatic content recognition, which is software that recognizes images on your TV. None of these four platforms use ACR on streaming devices, although some smart TVs running these platforms do use ACR.

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