HBO Max is cutting costs—and cigarettes, too.
In a bizarre move seen by movie buffs on social media, HBO Max is censoring cigarettes from select iconic movie posters, which it displays on its streaming site.
Angry movie fans took to Twitter to reveal the missing smoke on HBO Max’s feed, which appears to be cleared from Iconic film posters for Robert Altman’s “McCabe and Mrs. Miller” as well as “The Life and Times of Judge Roy Bean”.
In the photoshopped posters, stars Warren Beatty and Paul Newman no longer hold a cigarette between their fingers, but are seen posing – oddly enough – with digits raised, staring away.
An irate cinephile slammed the streaming service, which is known for hits like “Game of Thrones”, its prequels, “House of Dragons” and “Succession”. Tweet,
“No smoking! Twitter users report that HBO Max removed Warren Beatty and Paul Newman’s cigars from movie poster art used on their home page: McCabe & Mrs. Miller. The Life and Times of Roy Bean.”
A before and after shots of the changed posters were included, prompting a variety of outrageous responses.
“Hahaha absolutely ridiculous. Considering 90% of the employees at their parent WB/Discovery Vape and smelling cocaine at their desks,” tweeted one user.
“How ridiculous,” wrote another user. “I’m so glad I didn’t pay @HBOMax a dime,” added another.
HBO Max did not comment on why the images were changed.
The news was picked up by a handful of outlets, including New York’s Vulture site, which noted that cigarettes from Michelle Rees’ character in Wong Kar-Wai’s “Fallen Angels” as well as Kirk Douglas’ character promos were also has been cleared. Poster “There Was a Crooked Man.”
Eric Vilas-Bose, author of the Vulture article tweeted Before and after images of Douglas poster.
He wrote, “Once you see some of these side by side it’s strange.”
While it’s difficult to say whether censored cigarettes are part of a larger-scale health-related push, there are many posters on the service that contain smoking and have remained untouched until now.
They include “The Nightwits,” “The Two Jakes,” “The Last Detail,” “The Man Who Knew Too Much,” and “The Many Saints of Newark.”
The executions of HBO Max’s new parent company, Warner Bros. Discovery, are turning furiously as they work to combine the HBO Max streaming service with Discovery+, the home of TLC, Food Network and Animal Planet.
They’re also working to reduce costs by $3 billion by 2024—a promise CEO David Zaslav made to investors following the $43 billion mega-merger between Discovery and Warner Media earlier this year. .
The company went down in business this summer, canceling “Bat Girl” for a tax write-off, downgrading dozens of titles and putting them up for sale, removing 200 episodes of “Sesame Street” all while undergoing several layoffs. Of.