Prime Video Accused Of Buying Praise For ‘The Lord Of The Rings: The Rings Of Power’

prime video and The Lord of the Rings: The Rings of Power being accused of buying praise from Tolkien and The Lord of the Rings The show has since received positive critical reviews from YouTubers and influencers, despite overwhelmingly negative reviews from viewers.

Nazanin Boniadi as Bronvin, Tyro Muhafidin as Theo, Ismail Cruz Cordova as Arondir, Charlie Vickers as Halbrand in The Lord of the Rings: The Rings of Power

Not only has the show received largely negative reviews from viewers, but Amazon announced a change to its review system, which was confirmed by a Prime Video representative to Variety, who explained that Prime Video “quietly posted all Introduced a 72-hour delay for user reviews. Prime Video.”

The reviews are “then evaluated to determine whether it is genuine or forged by a bot, troll or other breed of digital ghost.”

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Morphid Clark as Galadriel in The Lord of the Rings: The Rings of Power

RELATED: Amazon confirms new review system that prevents users from leaving feedback on ‘The Rings of Power’ until 72 hours after its premiere, claims waiting period introduced to prevent review bombing from trolls

Now, YouTuber George the Giant Slayer says Prime Video is buying praise from YouTubers Tolkien and The Lord of the Rings.

He points to a number of influential Prime Video previously used in an effort to publicize the show, when they took him to a palace in Mallorca to see the first official trailer for the series. Next, George the Giant Slayer points out several influencers after meeting show showrunners Patrick McKay and JD Payne at an event in London.

However, the most damning evidence comes from YouTuber Hello Future Me, who polled his subscribers back in August asking whether they should seek sponsorship from Amazon for a video on The Lord of the Rings: The Rings of Power when it premieres. it happens.

The YouTuber asked, “How do you feel about getting sponsorship from Amazon for my video on LOTR: Rings of Power when it premieres – if they don’t get what I say? I’m conflicted. This one The free $$$ for the video is what I was supposed to do anyway, but I really don’t want to look as an Amazon shill at all.

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hello future me youtube

He followed up that post by sharing an email sent to Amazon that noted if he actually did the video “Amazon has no veto power on what I say with regards to the commentary. It’s actually Will make the video more authentic, and my audience will be more likely to trust my views on the show.”

Hello Future Me notes that after sending this email, Prime Video ghosted them, “As soon as I said they couldn’t pay me to control what they say about Rings of Power. Can’t. Not a good look. Though I’m really excited for House of the Dragon.”

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hello future me youtube

RELATED: ‘The Rings of Power’ Star Lenny Henry Calls Critics of Amazon’s Race-Swapping Racist: “He Has No Trouble Believing in a Dragon but Can’t Accept That a Black Person Could Be a Hobbit or Elf Is”

George the Giant Slayer commented on the revelation, saying, “Trust is hard earned, but once you lose it, it almost never comes back. That’s not a good look for Amazon Prime.” Is power rings, But it is to be expected that they knew exactly what they had.”

He continued, “And that’s why you’ve been getting this whole avalanche over the past few weeks, this deluge of articles that are coming out and attacking not just the fellowship, not just all the fans, but those professors.” They are calling him a racist.”

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Leon Wadman as Kamen, Cynthia Addai-Robinson as Queen Regent Miriel, Tristan Gravell as Farazin, Lloyd Owen as Elendil, Emma Horvath as Erin, and The Lord of the Rings: The Rings of Power Maxim Baldry as Isildur

He then closed his video by saying, “They are bleeding inside. They’re losing because if they’re really winning, you don’t care what anyone says. You’re like, ‘You don’t like this, great. You think this butcher, is wonderful.’ You know it when you’re winning and you don’t need confirmation from anyone else.”

“So when you see it’s a company or someone where they want to pay you to praise their show or their product like it’s ice cream or sex, you know it’s a disaster,” he insisted.

He then concludes, “And if power rings Were a car, it would be a lemon and we would be able to return it to the manufacturer for a full refund under all state law.

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Maxim Baldry as Isildur and Cynthia Addai-Robinson as Queen Regent Miriel in Prime Video’s The Lord of the Rings: The Rings of Power

RELATED: Report: Amazon Studios Will Declare ‘The Lord of the Rings: The Rings of Power’ a Win “Regardless of Actual Audience”

George the Giant Slayer’s allegations have also been supported through a Business Insider report that claimed “Amazon will find a way, regardless of actual viewership, to trumpet victory.”

The article claims an unnamed former senior Amazon Studios executive, “The reason it’s successful is because Amazon executives need it to be successful. If it doesn’t succeed, it’s going to be a big question.” Used to be [Amazon’s Chief Executive Officer] Andy Jessie and Board.”

This alleged executive said, “If we can’t take this piece of IP and make it a success, why is Amazon Studios even here? It has to be successful. There’s no choice.”

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Sarah Zwangobani as Marigold Brandyfoot, Markella Kavanagh as Eleanor ‘Female’ Brandyfoot, Megan Richards as Poppy Proudfellow, Beau Cassidy, and Dylan Smith as Largo Brandyfoot in The Lord of the Rings: The Rings of Power

On top of this SyFy Wire’s Dany Roth admitted back in 2019 that Access Media creates fake positives to keep its reach. He explained, “Here is the real reality. If you want to talk about Quote Access Media then here we are actually in the industry. Everyone who wants to get to things quickly, who wants to get access to things so that their site gets traffic. Everyone in this podcast, everyone in our industry has sometimes had to play softball, sometimes look a little differently. Everybody has to.”

“In the sense that I hated a movie, but I wouldn’t say I hated a movie. Or an actor kind of behaved, and you don’t want to put it out there that happened.” , “Well, because you can’t get the next review.” Roth continues, “To some extent everyone in our industry who shares this quote on Access Media has to decide which fight they choose. want. Which of these is where my voice is, what to say?

What do you think of the allegations that Prime Video is paying for the praise?

NEXT: Elijah Wood, Sean Astin, and fellow Hobbit actors use ‘The Rings of Power’ as props after fans of ‘The Rings of Power’ denounce racism allegations

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