“While we are still waiting for official Nielsen ratings, our measurements show that viewership exceeds all our expectations for viewership,” Jay Marine, Prime Video’s top game executive, told staff today. resounding success” said in a note. streamer’s officer Starting 15th September.
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“Our first exclusive TNF Broadcast delivered the most-watched night of primetime in the US in the history of Prime Video,” VP Prime Video, Global Head of Sports, also told colleagues in the memo (read it below). “This is a great achievement. During our TNF Broadcast, we also saw the biggest three hours ever for US Prime sign ups in Amazon’s history — which includes Prime Day, Cyber Monday, and Black Friday. ,
Now, as Marine said, there is no official Nielsen data yet to solidify these claims. However, as we await the actual numbers, apparently, as they were with the September 1 two-episode premieref The Lord of the Rings: The Rings of PowerPrime Video is feeling happy.
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The Kansas City Chiefs won a 27-24 win over the Los Angeles Chargers at Arrowhead Stadium last week, the first of 15 games in a season on a streamer set up by Jeff Bezos with the NFL set to move on to the next 11. . years. Putting its money where its hopes and streams lie, Prime Video is estimated to have paid about $1 billion per season for the exclusive rights to gridiron matchups—a number that Bezos and NFL commissioner Roger Goodell have seen from their perch. would have talked about. Chiefs-Chargers game last week.
While Nielsen numbers are out there, we do know some real numbers that Amazon itself put out there not too long ago. In talks with media buyers earlier this year, Amazon estimated about 12.5 million viewers per game. In the linear-to-streamer transition, this is a drop from the weekly audience that Murdoch-owned Fox averaged over its previous full season. TNF Last year.
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In the meantime, here’s Marine’s full memo to Amazon employees:
I wanted to take a moment to reflect on last Thursday night and share my congratulations and personal thanks. On Thursday night, we made history by delivering the first regular season game in our 11-year deal with the NFL. and by all means, Thursday Night Football It was a resounding success on Prime Video. From great game production, to the quality of streams customers watch at home, Prime Video has proven that we are the best in sports media.
To put this in context, I share some of the results. Our first exclusive TNF broadcast delivered the most-watched night of primetime in the US in the history of Prime Video. This is a great achievement. during our TNF Broadcast, we also saw the biggest three hours ever for US Prime sign ups in Amazon’s history — which includes Prime Day, Cyber Monday, and Black Friday. And while we’re still waiting for official Nielsen ratings, our measurements show that viewership has exceeded all our expectations for viewership. It was also a huge technological achievement – our technology and product teams took the challenge and delivered an immersive streaming experience to our millions of viewers.
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I couldn’t be more proud of all our teams – in Engineering/Tech, Product, Programming, Production, Talent Relations, Legal, BA, Marketing & PR all have worked tirelessly over the past 18 months to ensure that There are football fans all over the country. Our best, and in every aspect you will see more than all delivered. Your customer focus, hard work and dedication has been amazing and inspiring.
And as we like to say, it’s always “Day 1”. This is certainly true for all of us today. this is just the begining. We’ll stay customer focused, keep innovating, and keep getting better every week – with a huge Steelers vs. Browns rivalry game starting this week in Cleveland!
Thanks again and congratulations!