Travis Barker’s New Skincare Launch Has People Saying He’s Undergone a ‘Kardashianization’

Have Kourtney and the rest of the Kardashian-Jenner gang rubbed off on punk-rock legend Travis Barker? Fans of the Blink-182 drummer are speculating after Barker announced the launch of a new skincare line under his wellness brand, the Barker Wellness Company.

Barker announced the line with an Instagram post titled, “It’s vegan. This is good. Rub it all over your body. #barkerwellness.”

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Fans did not share Barker’s sentiment about the line being “nice”, with one commenter writing, “He could have done something so much more authentic to him! Custom makeshift tarts, a hand cream/salve drummer for dry hands.” Good enough for. There’s so much!”

In addition to feeling that the extension is inauthentic to Barker’s personality and brand, many are also dragging him for product prices. The cheapest product—if you can even call it cheap—is the $95 facial cleanser and mask. One sees as the most expensive item in the product lineup called the “Renewal Balm,” which costs $140.

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One commenter pointed out how deadpan they felt on the pricing, writing, “$130 for the Eye Serum IM Screaming.” Another wrote, “$95 for a cleaner?! Literally to wash down the drain?!,” and another user coined Barker’s foray into skin care as the beginning of his “Kardashianization.”

As Barker pointed out, the criticism of “Kardashianization” isn’t entirely baseless. allie“Kourtney taught me that consistency is key when it comes to skincare and now I’m seeing results.” He said he wanted his line of products to be “simple, so it’s easy for anyone to follow.”

Barker originally founded the Barker Wellness Company out of love for cannabidiol (CBD), the active ingredient in cannabis that does not produce high but has proven medical benefits. He told Joe Rogan on an episode of Rogan’s podcast, “I’m one of those people whose minds are constantly racing. I’ll be home from the studio at 1 or 2 and I’m just like that, figuring out what to do. How long do I have to sleep before I wake my kids up to go to school. And I just sit there with my wheels spinning until I use CBD.”

Barker Wellness Company launched with a CBD pain reliever balm and gummy, and the brand now sells a variety of CBD tinctures and bath soaks in addition to five newly launched skincare products. CBD is included in the formula of every skincare product, so despite fans’ dismay, the launch isn’t as unauthenticated as many are claiming.

Kourtney gets Barker to try a few other “woo woo” health practices with her in addition to using CBD. The two added quail eggs to their diets, after learning that they could be helpful for “babymaking purposes”, and they underwent an intense cleanse during which they could not have sex, consume caffeine, Could drink alcohol, eat sugar, or just exercise for less than two years. Weeks – Another attempt to stimulate fertility.

With both Barker and Brad Pitt announcing their skincare brands this week, there must be something in the water in Hollywood — or celebrity men jumping on the bandwagon right now that is the quintessential beauty industry cash cow.

Before you go, click here to see the celebrities who have spoken openly about their sex lives.

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